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Privacy policy

Responsible party pursuant to data protection laws, in particular the EU General Data Protection Regulation (GDPR), isreverse.fashion GmbHc/o KisoraRankestr. 810789 BerlinGermanyManaging Directors:

Dr. Karsten Pufahl, Mario Osterwalder, Paul Dietzsch-Doertenbach

Commercial Register Number:

HRB 266543BContact:info@reverse.fashion

​

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. Cookies are disabled unless you consent. You may change your consent preferences at any time by clicking or tapping “Cookie preferences”.

​

Analytics

These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

​

This website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device
  • Web pages you visited prior to coming to this website
  • Your IP address

​

This information may also include details about your use of this website, including:

  • Clicks
  • Internal links
  • Pages visited
  • Scrolling
  • Searches
  • Timestamps

​

We share this information with Google Analytics, our website analytics provider, to learn about site traffic and activity.

​

YouTube Embedded Content

This website embeds videos hosted by YouTube. YouTube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use YouTube's privacy-enhanced mode (youtube-nocookie.com), which means YouTube will not set cookies on your device simply because a page containing an embedded video is loaded. Cookies are only set if you actively click to play a video.

However, even with privacy-enhanced mode, when you visit a page containing an embedded YouTube video, YouTube and Google may collect and process the following data:

  • IP address — your IP address is transmitted to YouTube's servers when the page loads.
  • Device and browser information — including your browser type and version, operating system, and device type.
  • Visitor and session identifiers — YouTube generates anonymous tracking tokens to identify your session, even if you are not logged into a Google account.
  • Interaction data — if you play a video, YouTube collects data about your playback behaviour, including watch time, video quality settings, and ad interactions.
  • Click and attention data — YouTube tracks scroll activity, clicks, and attention signals on pages where its player is embedded.
  • Location data — YouTube may infer your approximate geographic region from your IP address.

This data processing is carried out by Google/YouTube and is governed by their own privacy policy. We do not have access to or control over the data collected by YouTube.

​

Legal Basis for Processing

The embedding of YouTube videos on this website is based on our legitimate interest in presenting multimedia content (Art. 6(1)(f) GDPR, where applicable). Where required by law, we will obtain your consent before loading YouTube content.

​

Third-Party Data Controller

When you interact with embedded YouTube content, the data controller for that processing is:

​

Google LLC1600 Amphitheatre ParkwayMountain View,

CA 94043, USA

​

For users in the European Economic Area, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) acts as the data controller.

You can review Google's privacy policy here:https://policies.google.com/privacy

You can manage your Google ad and data settings here:https://myaccount.google.com/data-and-privacy

​

Your Rights

Depending on your location, you may have rights regarding the personal data collected through YouTube embeds. These rights should be exercised directly with Google, as they are the data controller for that processing. Please refer to Google's privacy policy linked above for information on how to exercise your rights.

​

Google Analytics

This website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the European Economic Area, the data controller is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies and similar tracking technologies to collect data about how visitors use this website. This helps us understand traffic patterns, measure engagement, and improve our site. The following categories of data may be collected:

  • Cookie identifiers — GA4 sets cookies on your device to distinguish visitors and track sessions across pages.
  • IP address — your IP address is transmitted to Google's servers. In GA4, IP addresses are anonymised by default and are not stored.
  • Device and browser information — including your browser type, operating system, screen resolution, and device category.
  • Usage and behaviour data — pages visited, time spent on pages, clicks, scroll depth, and other interactions with the website, collected as events.
  • Approximate location — derived from your anonymised IP address, typically at city or region level.
  • Referral source — how you arrived at this website (e.g. search engine, direct link, social media).

Google Analytics does not collect your name, email address, or other directly identifying information by default. We do not send any personally identifiable information to Google Analytics.

​

Data Storage and Retention

Data collected through Google Analytics is processed on Google's servers, which are located primarily in the United States. Data transfers from the EU to the US are covered by Standard Contractual Clauses (SCCs). We have configured our GA4 data retention period to 14 months, after which user-level data is automatically deleted.

​

Legal Basis for Processing

The use of Google Analytics on this website is based on your consent (Art. 6(1)(a) GDPR, where applicable). We will only activate Google Analytics after you have accepted analytics cookies via our cookie consent banner. You may withdraw your consent at any time by adjusting your cookie preferences.

​

Google as Data Processor

We have entered into a Data Processing Agreement with Google, under which Google acts as a data processor on our behalf and may only use the data it collects for the purposes of providing the analytics service to us.

Note that Google may also use the data it collects for its own purposes under its own privacy policy, particularly if you are signed in to a Google account in your browser.

​

Opting Out

You can prevent Google Analytics from collecting data about your visit in the following ways:

  • Adjusting your cookie preferences via our cookie consent banner on this website.
  • Installing the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting data across all websites.
  • Using your browser's private/incognito mode, or a privacy-focused browser or extension.

For more information on how Google uses data collected through its partners' websites, see:https://policies.google.com/technologies/partner-sites

Google's full privacy policy is available at:https://policies.google.com/privacy

​

Typeform Embedded Forms

This website embeds a contact us form created with Typeform. Typeform is operated by TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain.

When you visit a page containing an embedded Typeform, or when you submit a form, the following data may be collected and processed:

  • IP address — transmitted to Typeform's servers when the page loads or the form is submitted.
  • Device and browser information — including your browser type and version, operating system, and device type.
  • Technical connection data — server access logs including the date, time, and pages requested.
  • Form response data — any information you choose to enter and submit through the form, which may include personal data such as your name, email address, or any other details requested by the form.

Typeform's servers are hosted on Amazon Web Services (AWS) in Virginia, USA. Data transfers between Europe and the USA are governed by Standard Contractual Clauses (SCCs) in accordance with GDPR requirements.

​

Data Responsibility

There is an important distinction between two roles in this processing:

You (the form respondent): The data you submit through our form is collected by us and processed on our behalf by Typeform. We are the data controller for your form responses. We are responsible for how that data is used, stored, and protected.

Typeform: Acts as a data processor on our behalf. Typeform processes your submission data only according to our instructions and their Data Processing Agreement.

We will only use the data you submit through our forms for the purpose stated in or around the form itself (for example, to respond to your enquiry, process your request, or send you information you have requested). We will not use it for unrelated purposes without your knowledge.

​

Legal Basis for Processing

The processing of data submitted through our forms is based on your consent and/or our legitimate interest in communicating with you and fulfilling your request (Art. 6(1)(a) and/or Art. 6(1)(f) GDPR, where applicable). Where the form collects data for a specific purpose, that purpose will be clearly stated.

​

Your Rights Regarding Form Data

Because we are the data controller for your form responses, requests to exercise your data rights — including the right to access, correct, or delete your data — should be directed to us at the contact details below. We will respond within the timeframes required by applicable law.

For more information about how Typeform handles data as a processor, you can review Typeform's privacy policy at:https://admin.typeform.com/to/dwk6gt

​

Revision of our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. Your next visit will be subject to the new privacy policy.

​

Questions

If you have any questions concerning data protection, please send us an email at reverse.fashion GmbH: info@reverse.fashion

Privacy policy

Responsible party pursuant to data protection laws, in particular the EU General Data Protection Regulation (GDPR), isreverse.fashion GmbHc/o KisoraRankestr. 810789 BerlinGermanyManaging Directors:

Dr. Karsten Pufahl, Mario Osterwalder, Paul Dietzsch-Doertenbach

Commercial Register Number:

HRB 266543BContact:info@reverse.fashion

​

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. Cookies are disabled unless you consent. You may change your consent preferences at any time by clicking or tapping “Cookie preferences”.

​

Analytics

These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

​

This website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device
  • Web pages you visited prior to coming to this website
  • Your IP address

​

This information may also include details about your use of this website, including:

  • Clicks
  • Internal links
  • Pages visited
  • Scrolling
  • Searches
  • Timestamps

​

We share this information with Google Analytics, our website analytics provider, to learn about site traffic and activity.

​

YouTube Embedded Content

This website embeds videos hosted by YouTube. YouTube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use YouTube's privacy-enhanced mode (youtube-nocookie.com), which means YouTube will not set cookies on your device simply because a page containing an embedded video is loaded. Cookies are only set if you actively click to play a video.

However, even with privacy-enhanced mode, when you visit a page containing an embedded YouTube video, YouTube and Google may collect and process the following data:

  • IP address — your IP address is transmitted to YouTube's servers when the page loads.
  • Device and browser information — including your browser type and version, operating system, and device type.
  • Visitor and session identifiers — YouTube generates anonymous tracking tokens to identify your session, even if you are not logged into a Google account.
  • Interaction data — if you play a video, YouTube collects data about your playback behaviour, including watch time, video quality settings, and ad interactions.
  • Click and attention data — YouTube tracks scroll activity, clicks, and attention signals on pages where its player is embedded.
  • Location data — YouTube may infer your approximate geographic region from your IP address.

This data processing is carried out by Google/YouTube and is governed by their own privacy policy. We do not have access to or control over the data collected by YouTube.

​

Legal Basis for Processing

The embedding of YouTube videos on this website is based on our legitimate interest in presenting multimedia content (Art. 6(1)(f) GDPR, where applicable). Where required by law, we will obtain your consent before loading YouTube content.

​

Third-Party Data Controller

When you interact with embedded YouTube content, the data controller for that processing is:

​

Google LLC1600 Amphitheatre ParkwayMountain View,

CA 94043, USA

​

For users in the European Economic Area, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) acts as the data controller.

You can review Google's privacy policy here:https://policies.google.com/privacy

You can manage your Google ad and data settings here:https://myaccount.google.com/data-and-privacy

​

Your Rights

Depending on your location, you may have rights regarding the personal data collected through YouTube embeds. These rights should be exercised directly with Google, as they are the data controller for that processing. Please refer to Google's privacy policy linked above for information on how to exercise your rights.

​

Google Analytics

This website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the European Economic Area, the data controller is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies and similar tracking technologies to collect data about how visitors use this website. This helps us understand traffic patterns, measure engagement, and improve our site. The following categories of data may be collected:

  • Cookie identifiers — GA4 sets cookies on your device to distinguish visitors and track sessions across pages.
  • IP address — your IP address is transmitted to Google's servers. In GA4, IP addresses are anonymised by default and are not stored.
  • Device and browser information — including your browser type, operating system, screen resolution, and device category.
  • Usage and behaviour data — pages visited, time spent on pages, clicks, scroll depth, and other interactions with the website, collected as events.
  • Approximate location — derived from your anonymised IP address, typically at city or region level.
  • Referral source — how you arrived at this website (e.g. search engine, direct link, social media).

Google Analytics does not collect your name, email address, or other directly identifying information by default. We do not send any personally identifiable information to Google Analytics.

​

Data Storage and Retention

Data collected through Google Analytics is processed on Google's servers, which are located primarily in the United States. Data transfers from the EU to the US are covered by Standard Contractual Clauses (SCCs). We have configured our GA4 data retention period to 14 months, after which user-level data is automatically deleted.

​

Legal Basis for Processing

The use of Google Analytics on this website is based on your consent (Art. 6(1)(a) GDPR, where applicable). We will only activate Google Analytics after you have accepted analytics cookies via our cookie consent banner. You may withdraw your consent at any time by adjusting your cookie preferences.

​

Google as Data Processor

We have entered into a Data Processing Agreement with Google, under which Google acts as a data processor on our behalf and may only use the data it collects for the purposes of providing the analytics service to us.

Note that Google may also use the data it collects for its own purposes under its own privacy policy, particularly if you are signed in to a Google account in your browser.

​

Opting Out

You can prevent Google Analytics from collecting data about your visit in the following ways:

  • Adjusting your cookie preferences via our cookie consent banner on this website.
  • Installing the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting data across all websites.
  • Using your browser's private/incognito mode, or a privacy-focused browser or extension.

For more information on how Google uses data collected through its partners' websites, see:https://policies.google.com/technologies/partner-sites

Google's full privacy policy is available at:https://policies.google.com/privacy

​

Typeform Embedded Forms

This website embeds a contact us form created with Typeform. Typeform is operated by TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain.

When you visit a page containing an embedded Typeform, or when you submit a form, the following data may be collected and processed:

  • IP address — transmitted to Typeform's servers when the page loads or the form is submitted.
  • Device and browser information — including your browser type and version, operating system, and device type.
  • Technical connection data — server access logs including the date, time, and pages requested.
  • Form response data — any information you choose to enter and submit through the form, which may include personal data such as your name, email address, or any other details requested by the form.

Typeform's servers are hosted on Amazon Web Services (AWS) in Virginia, USA. Data transfers between Europe and the USA are governed by Standard Contractual Clauses (SCCs) in accordance with GDPR requirements.

​

Data Responsibility

There is an important distinction between two roles in this processing:

You (the form respondent): The data you submit through our form is collected by us and processed on our behalf by Typeform. We are the data controller for your form responses. We are responsible for how that data is used, stored, and protected.

Typeform: Acts as a data processor on our behalf. Typeform processes your submission data only according to our instructions and their Data Processing Agreement.

We will only use the data you submit through our forms for the purpose stated in or around the form itself (for example, to respond to your enquiry, process your request, or send you information you have requested). We will not use it for unrelated purposes without your knowledge.

​

Legal Basis for Processing

The processing of data submitted through our forms is based on your consent and/or our legitimate interest in communicating with you and fulfilling your request (Art. 6(1)(a) and/or Art. 6(1)(f) GDPR, where applicable). Where the form collects data for a specific purpose, that purpose will be clearly stated.

​

Your Rights Regarding Form Data

Because we are the data controller for your form responses, requests to exercise your data rights — including the right to access, correct, or delete your data — should be directed to us at the contact details below. We will respond within the timeframes required by applicable law.

For more information about how Typeform handles data as a processor, you can review Typeform's privacy policy at:https://admin.typeform.com/to/dwk6gt

​

Revision of our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. Your next visit will be subject to the new privacy policy.

​

Questions

If you have any questions concerning data protection, please send us an email at reverse.fashion GmbH: info@reverse.fashion

Privacy policy

Responsible party pursuant to data protection laws, in particular the EU General Data Protection Regulation (GDPR), isreverse.fashion GmbHc/o KisoraRankestr. 810789 BerlinGermanyManaging Directors:

Dr. Karsten Pufahl, Mario Osterwalder, Paul Dietzsch-Doertenbach

Commercial Register Number:

HRB 266543BContact:info@reverse.fashion

​

Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. Cookies are disabled unless you consent. You may change your consent preferences at any time by clicking or tapping “Cookie preferences”.

​

Analytics

These analytics and performance cookies are used on this website, as described below, only when you acknowledge our cookie banner. This website uses analytics and performance cookies to view site traffic, activity, and other data.

​

This website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device
  • Web pages you visited prior to coming to this website
  • Your IP address

​

This information may also include details about your use of this website, including:

  • Clicks
  • Internal links
  • Pages visited
  • Scrolling
  • Searches
  • Timestamps

​

We share this information with Google Analytics, our website analytics provider, to learn about site traffic and activity.

​

YouTube Embedded Content

This website embeds videos hosted by YouTube. YouTube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use YouTube's privacy-enhanced mode (youtube-nocookie.com), which means YouTube will not set cookies on your device simply because a page containing an embedded video is loaded. Cookies are only set if you actively click to play a video.

However, even with privacy-enhanced mode, when you visit a page containing an embedded YouTube video, YouTube and Google may collect and process the following data:

  • IP address — your IP address is transmitted to YouTube's servers when the page loads.
  • Device and browser information — including your browser type and version, operating system, and device type.
  • Visitor and session identifiers — YouTube generates anonymous tracking tokens to identify your session, even if you are not logged into a Google account.
  • Interaction data — if you play a video, YouTube collects data about your playback behaviour, including watch time, video quality settings, and ad interactions.
  • Click and attention data — YouTube tracks scroll activity, clicks, and attention signals on pages where its player is embedded.
  • Location data — YouTube may infer your approximate geographic region from your IP address.

This data processing is carried out by Google/YouTube and is governed by their own privacy policy. We do not have access to or control over the data collected by YouTube.

​

Legal Basis for Processing

The embedding of YouTube videos on this website is based on our legitimate interest in presenting multimedia content (Art. 6(1)(f) GDPR, where applicable). Where required by law, we will obtain your consent before loading YouTube content.

​

Third-Party Data Controller

When you interact with embedded YouTube content, the data controller for that processing is:

​

Google LLC1600 Amphitheatre ParkwayMountain View,

CA 94043, USA

​

For users in the European Economic Area, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) acts as the data controller.

You can review Google's privacy policy here:https://policies.google.com/privacy

You can manage your Google ad and data settings here:https://myaccount.google.com/data-and-privacy

​

Your Rights

Depending on your location, you may have rights regarding the personal data collected through YouTube embeds. These rights should be exercised directly with Google, as they are the data controller for that processing. Please refer to Google's privacy policy linked above for information on how to exercise your rights.

​

Google Analytics

This website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the European Economic Area, the data controller is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses cookies and similar tracking technologies to collect data about how visitors use this website. This helps us understand traffic patterns, measure engagement, and improve our site. The following categories of data may be collected:

  • Cookie identifiers — GA4 sets cookies on your device to distinguish visitors and track sessions across pages.
  • IP address — your IP address is transmitted to Google's servers. In GA4, IP addresses are anonymised by default and are not stored.
  • Device and browser information — including your browser type, operating system, screen resolution, and device category.
  • Usage and behaviour data — pages visited, time spent on pages, clicks, scroll depth, and other interactions with the website, collected as events.
  • Approximate location — derived from your anonymised IP address, typically at city or region level.
  • Referral source — how you arrived at this website (e.g. search engine, direct link, social media).

Google Analytics does not collect your name, email address, or other directly identifying information by default. We do not send any personally identifiable information to Google Analytics.

​

Data Storage and Retention

Data collected through Google Analytics is processed on Google's servers, which are located primarily in the United States. Data transfers from the EU to the US are covered by Standard Contractual Clauses (SCCs). We have configured our GA4 data retention period to 14 months, after which user-level data is automatically deleted.

​

Legal Basis for Processing

The use of Google Analytics on this website is based on your consent (Art. 6(1)(a) GDPR, where applicable). We will only activate Google Analytics after you have accepted analytics cookies via our cookie consent banner. You may withdraw your consent at any time by adjusting your cookie preferences.

​

Google as Data Processor

We have entered into a Data Processing Agreement with Google, under which Google acts as a data processor on our behalf and may only use the data it collects for the purposes of providing the analytics service to us.

Note that Google may also use the data it collects for its own purposes under its own privacy policy, particularly if you are signed in to a Google account in your browser.

​

Opting Out

You can prevent Google Analytics from collecting data about your visit in the following ways:

  • Adjusting your cookie preferences via our cookie consent banner on this website.
  • Installing the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting data across all websites.
  • Using your browser's private/incognito mode, or a privacy-focused browser or extension.

For more information on how Google uses data collected through its partners' websites, see:https://policies.google.com/technologies/partner-sites

Google's full privacy policy is available at:https://policies.google.com/privacy

​

Typeform Embedded Forms

This website embeds a contact us form created with Typeform. Typeform is operated by TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain.

When you visit a page containing an embedded Typeform, or when you submit a form, the following data may be collected and processed:

  • IP address — transmitted to Typeform's servers when the page loads or the form is submitted.
  • Device and browser information — including your browser type and version, operating system, and device type.
  • Technical connection data — server access logs including the date, time, and pages requested.
  • Form response data — any information you choose to enter and submit through the form, which may include personal data such as your name, email address, or any other details requested by the form.

Typeform's servers are hosted on Amazon Web Services (AWS) in Virginia, USA. Data transfers between Europe and the USA are governed by Standard Contractual Clauses (SCCs) in accordance with GDPR requirements.

​

Data Responsibility

There is an important distinction between two roles in this processing:

You (the form respondent): The data you submit through our form is collected by us and processed on our behalf by Typeform. We are the data controller for your form responses. We are responsible for how that data is used, stored, and protected.

Typeform: Acts as a data processor on our behalf. Typeform processes your submission data only according to our instructions and their Data Processing Agreement.

We will only use the data you submit through our forms for the purpose stated in or around the form itself (for example, to respond to your enquiry, process your request, or send you information you have requested). We will not use it for unrelated purposes without your knowledge.

​

Legal Basis for Processing

The processing of data submitted through our forms is based on your consent and/or our legitimate interest in communicating with you and fulfilling your request (Art. 6(1)(a) and/or Art. 6(1)(f) GDPR, where applicable). Where the form collects data for a specific purpose, that purpose will be clearly stated.

​

Your Rights Regarding Form Data

Because we are the data controller for your form responses, requests to exercise your data rights — including the right to access, correct, or delete your data — should be directed to us at the contact details below. We will respond within the timeframes required by applicable law.

For more information about how Typeform handles data as a processor, you can review Typeform's privacy policy at:https://admin.typeform.com/to/dwk6gt

​

Revision of our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. Your next visit will be subject to the new privacy policy.

​

Questions

If you have any questions concerning data protection, please send us an email at reverse.fashion GmbH: info@reverse.fashion